Art Director by Day

I knew when I started my position as an Art Director at Meredith, I had finally scored my “dream job”. It took several years and various other roles but it all let me to this path of art directing. I quickly came to discover that not a lot of people understood exactly what I was doing on a daily basis. I had been a graphic designer, stylist and even photographer but this role is where my true passions come together.

As a lifelong artist, I always think I want to do my own thing. I want it to be MY IDEA (and honestly that is why I have this blog) but when really creative people get together it’s amazing what the outcome is. I collaborate daily with some seriously talented people, who I now call friends, and I’m always super proud of our end results.

I wanted to do a quick roundup (and brief summary) of my favorite images that I have art directed this past year in the studio for Do It Yourself Magazine by Better Homes & Gardens.

1. My role in these images is to ensure our brand is visually being upheld at all times. I make sure the project concept is what our readers want to see visually, is on trend, and has a color palette that I see working for the entire story and issue.

2. The day of the shoot I direct style edits, camera angles, prop moves and lighting and we collaboratively work as a team to make sure everything we shoot is beautiful yet accessible projects for our readers.

3. I absolutely love photo shoots and making our projects come to life. It takes months of planning, brainstorming, researching trends and collaborating but the end result is always stunning.

All images in this post are ©Meredith Corporation and are being used with permission