Art Direction - Gen Z Fashion

Here is a fun project I worked on for a branding company, Letterman Creative. They hired me to art direct shoots using Gen Z models for their school apparel websites. The challenge was the apparel (tees and sweatshirts) would be blank at the shoot, but I styled the models considering the school colors would be applied in post.

In these images my role was to art direct, cast models, hire hair and makeup teams, hire the photographer, style the models, and art direct and manage the project on set the day of the shoot.

Here is the website so you can see the end result of these images post production.