Creative Direction - Digital Content

Social media has been a part of Hello Charlie from the very beginning. It was when I first started posting Charlie’s (my daughter) styled outfits late at night on Instagram back in 2012 that I started to get “noticed” and the brand evolved from there. At two years old she was a brand rep for many small businesses and I styled her outfits collaborating with several clothing companies. Eventually I started to photograph not just my own kids but started to recruit models and eventually Hello Charlie grew to a commercial photography business that styled brand’s collections every season. I was creating digital content for several businesses but on top of that I had to promote my own business and continue to stay relevant on social media.

Here is a look at my social media advertising for Hello Charlie that has evolved over the years. It really helps to have an eye for composition, style and design all in one. I created content for Instagram, Insta stories, Facebook, Pinterest and even online look books for HC and my clients as well.