Graphic Design - Digital Assets
As a remote Senior Stylist and Team Lead at Mac & Mia I led a team of 17 stylists along with my own book of clients. Using my background in graphic design and photography I created my own digital assets to build my business. I created email newsletters (graphics and images) and sent them to my stylist team to use as well. I created social media assets including still images, graphics, flatlay and product images and videos.
I loved styling local clients so I organized, art directed and shot my own clothing shoots so I would have an abundance of content to post on social to gain more style clients. I seasonally captured videos of my own children opening their styled clothing boxes. Our team was often in the top 5 for sales - largely due to my ability to create digital assets and use my social media expertise to expand our book of clients.
I also scouted and secured mommy fashion influencers to receive a box from me and share with their followers. I used this strategy to gain new clients and use their social assets to increase our reach and engagement for our team which led to increased sales across our team and overall brand.
I produced a video of my local style clients showcasing the summer clothing I had styled for them. I took stills and video at this greenhouse so I would have lots of content to post to promote summer boxes.
I created these images for my team of stylists to use in their Instagram stories - they were able to use the negative space to add their own link or text.
Examples of email marketing I created to send out to my style clients. (click to see larger)
Creating flatlay images has always been a passion of mine. Love setting up the composition and styling all the pieces to create a visual story.
I created this image for my stylists to use as their facebook cover images for their own personal groups.
I often created product images to send to my team so they could use these in their Facebook group headers, email newsletters or on social.
Our back to school line was always a big hit with our clients - advertising it as a way to have that first day of school outfit, the school photo outfit and fall family outfit in one box was money.
I created these images for my social, email newsletters, and on my personal site to give my clients an idea of the various styles our boxes could go based on their child’s interests.
Mac & Mia unboxing - Press Play to see Charlie unbox her clothing and try on the pieces