Art Direction - Home
I wanted to do a quick roundup (and brief summary) of my favorite images that I have art directed this past year in the studio for Do It Yourself Magazine by Better Homes & Gardens.
My role in these images is to ensure our brand is visually being upheld at all times. I make sure the project concept is what our readers want to see visually, is on trend, and has a color palette that I see working for the entire story and issue. We meet as an editorial team to plan these produced shoots. I then hire the creative we need to produce each shoot. From photographers, models, producers and any other freelancers.
The day of the shoot I am on set directing style edits, camera angles, prop moves and lighting and we collaboratively work as a team to make sure everything we shoot is beautiful yet accessible projects for our readers.
I absolutely love photo shoots and making our projects come to life. It takes months of planning, brainstorming, researching trends and collaborating but the end result is always stunning.
All images in this post are ©Meredith Corporation and are being used with permission
