Art Direction - Internal Client Real Simple

I recently finished up a project with the Real Simple team. I was tasked with designing and art directing their “Secrets to a Clean Home” annual. I was able to meet with their NY edit and art team weekly to discuss the content plan, photography, new branding and our progress on the title. It was exciting to work on a title that design wise is so different from what I have worked on in the past. It was refreshing to let the design breathe with white space and have the images speak for themselves. The high contrast and bold imagery was super fun to shoot as well. I think our teams blended beautifully and in the end everyone is really happy with the how this piece turned out.

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Graphic Design - Digital Assets

As a remote Senior Stylist and Team Lead at Mac & Mia I led a team of 17 stylists along with my own book of clients. Using my background in graphic design and photography I created my own digital assets to build my business. I created email newsletters (graphics and images) and sent them to my stylist team to use as well. I created social media assets including still images, graphics, flatlay and product images and videos.

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Art Director by Day

As a lifelong artist, I always think I want to do my own thing. I want it to be MY IDEA (and honestly that is why I have this blog) but when really creative people get together it’s amazing what the outcome is. I collaborate daily with some seriously talented people, who I now call friends, and I’m always super proud of our end results.

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Tween Easter Gift Guide

My kids are now at the age where they know the Easter Bunny isn’t “real” but we still celebrate and do all the fun things … we just have to make it fun for their age. They still love a good Easter egg hunt - who doesn’t?! And so we have to make it a little harder and we also got “golden eggs” so they each have a grand prize egg that will be harder to find. I thought it would be fun to put a $10 bill in the egg or a fun outing like mini golf we could do together this spring.

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