Hello Charlie // Founder & Creative Director

Content Creation Studio (Fashion & Lifestyle)

Founded and led a content creation studio specializing in fashion and lifestyle photography, partnering with brands to concept and execute seasonal campaigns across digital platforms.

Directed end-to-end creative production — including concept development, casting, styling, art direction, and photography — for apparel, toy, and consumer product collections. Collaborated closely with brand partners to translate marketing objectives into elevated, on-brand visual storytelling.

Audience Growth & Strategic Brand Partnerships

Developed strategic cross-promotional partnerships with emerging brands to expand campaign reach and increase visibility for client content.

Creative Direction & Design Leadership

Produced and edited high-resolution photography and video assets for multi-channel distribution, including social media, e-commerce, websites, blogs, and Pinterest, while also developing lookbook catalogs for wholesale distribution using original photography—ensuring visual cohesion and platform optimization across all touchpoints.

Brand Strategy & Visual Identity Systems

Developed brand strategy and visual identity systems for Hello Charlie, creating cohesive, scalable frameworks that unified tone, design, and storytelling across all touchpoints. Translated brand positioning into clear visual guidelines—including typography, color, imagery, and layout—ensuring consistency while allowing for creative flexibility as the brand evolved.