Forks Over Knives - Art Director
Served as Lead Art & Creative Director for the Forks Over Knives brand and client partnership, driving the visual strategy and execution of multi-channel editorial content. Developed concept-driven creative that aligned with brand objectives and audience engagement goals, translating insights into cohesive visual storytelling across all features.
Authored detailed creative briefs and led cross-functional teams—including photographers, stylists, and production partners—through all phases of development. Directed on-set photo shoots, ensuring high-quality execution and consistency with brand standards.
Designed final layouts and presented creative to client and internal stakeholders, articulating strategic rationale and guiding feedback to successful outcomes. Oversaw end-to-end production workflow, delivering press-ready files while maintaining efficiency, accuracy, and brand integrity.
Forks Over Knives | Art Direction & Content Optimization
Challenge
Evolve recipe layouts to improve readability for a 50+ audience— without compromising the brand’s elevated visual identity.
APPROACH
● Led cross-functional alignment around a new readability standard across editorial and studio teams
● Partnered to develop an AI-assisted recipe formatting system to standardize typography, spacing, and measurements
● Directed pre-production and on-set execution—aligning photographers, stylists, and production teams to support clarity through lighting, composition, and surface choices
● Established visual references and guidelines to ensure consistency across all content
IMPACT
● Successfully improved readability across the entire issue while maintaining the brand’s premium aesthetic
● Recognized by Editor-in-Chief as a long-standing challenge solved in a single issue
● Implemented a scalable, AI-supported workflow now used at the start of each issue—improving efficiency and consistency across production
