Brand Stewardship & Visual Consistency
Led visual direction and brand stewardship for Forks Over Knives, ensuring a cohesive and recognizable identity across print and digital platforms. Partnered cross-functionally to maintain consistency in visual storytelling, typography, photography, and content systems while evolving the brand in thoughtful, audience-centered ways. Guided creative standards across editorial features, recipes, and seasonal content to strengthen brand recognition, build audience trust, and create a unified experience across all touchpoints.
Client
Forks Over Knives
Year
2024-Current
When I assumed creative leadership of Forks Over Knives, I inherited a brand that had experienced several years of workflow and communication challenges. Rather than simply maintaining production schedules, I took ownership of understanding existing processes, rebuilding team relationships, and establishing clearer communication across editorial and studio partners.
Within the first few weeks, I implemented more proactive planning, improved collaboration with production teams, and created greater visibility around deadlines and expectations. These changes resulted in stronger cross-functional partnerships, more efficient workflows, and positive feedback from both internal stakeholders and client leadership. The experience reinforced my belief that creative leadership extends beyond the work itself—it also involves creating the structure, communication, and trust that enable teams to do their best work.
