Photography-Driven Editorial Storytelling

Creative direction and photo art direction for nationally distributed home tour editorial content across Better Homes & Gardens Home Group.

Led high-volume lifestyle and interiors productions, directing 5–6 home tour shoots monthly across studio and on-location environments. Oversaw creative development from concept through final imagery, partnering with photographers, stylists, editors, and cross-functional teams to create authentic, emotionally driven visual narratives centered around home, lifestyle, and lived experience.

Focused on creating warm, human-centered storytelling through photography — balancing aspirational design with approachable, real-world environments across print and digital platforms.

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From Editorial Feature to Multi-Brand Franchise Story