Art Direction - Moodboards + E-Commerce Roundups

As a designer and content creator I love creating mood boards. I do this for my professional job - start with a color palette or inspirational image or idea and build upon it from there. This was a InVision board for a story roundup of recipes from a Chinese American woman celebrating her mother’s inherited recipes she could continue to share with her own family.

My brand, Hello Charlie, allows me to create using my own personal style and taste. I create mood boards or round ups digitally to inspire others and also allow my followers to purchase the items I have used in these setups or recommend to them. I have an account on Like to Know It that shows more of my work.