how I came up with my brand

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I went to school for graphic design and even though M-F / 8-5 I’m designing, I needed some help with my logo. I knew what I wanted in my head (well sort of) but when you are a creative it’s SO hard to design for yourself. amiright?! I just never LOVE it, I always want to change it, it’s a whole thing. So I enlisted my older brother who always saves the day. I showed him some logos I loved and what my inspiration was behind my brand.

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I went to school for graphic design and even though M-F / 8-5 I’m designing, I needed some help with my logo. I knew what I wanted in my head (well sort of) but when you are a creative it’s SO hard to design for yourself. amiright?! I just never LOVE it, I always want to change it, it’s a whole thing. So I enlisted my older brother who always saves the day. I showed him some logos I loved and what my inspiration was behind my brand.

If you were to peek into my internet surfing … I love Madewell, Nordstrom, Anthropologie, Crate&Kids, Target (duh), and Zara. Those are my main shopping inspirations but of course there are many others. My current trends I love are velvet and gold glitter. I love texture, mid century modern, and pattern mixing. Are you starting to see why it is hard for me to come up with a mark for myself? Above is my inspiration board and how I saw it all coming together. I like it, maybe even love it, but I need to let it simmer for awhile.

Tell me in the comments below what website do you surf every day or at least weekly?